Sales and Marketing
« Previous EntriesHow to Compete With Large Gym Franchises
Wednesday, March 2nd, 2011Personal trainers looking to build a successful business can compete with large, “big box” gym franchises and can gain the upper hand in the battle for personal training clients.
Attract People Who Want What You Offer
Wednesday, October 27th, 2010One of the most important business aspects of being a fitness development coach is identifying your target market; doing so will help to develop and grow your business.
Don’t Waste Time With People Who Don’t Want What You Offer
Wednesday, October 20th, 2010There are five major benefits that come from determining your target market.
1) You will clarify your message
2) You will increase the chance of attracting people that want what you offer
3) You won’t waste time trying to sell people something they don’t want
4) You won’t make the mistake of targeting people regardless of their interests
5) You [...]
Target Your Market and Clarify Your Message
Wednesday, September 22nd, 2010One of my early posts on PersonalTrainerCoach.com focused on the importance of identifying your target market and how doing so will help your business. Identifying your target market will;
Will clarify your message
Will increase the chance of attracting people that want what you offer
Won’t waste time trying to sell people something they don’t want
Won’t make [...]
Selling is an Important Aspect of the Fitness Business
Wednesday, July 21st, 2010In an earlier post on PersonalTrainerCoach.com I mentioned that the first change I made as a result of attending GAIN 2010 was to change my working title to Fitness Development Coach and to refer to what we do at my facility as “fitness development,” and not personal training. I’ve also added that we are engaged [...]
Stick To Your “Pricing Guns” Even When Times Are Tough
Wednesday, June 2nd, 2010Your pricing structure is one of the single most important features of your business and has more of a direct effect on your bottom line than any other aspect. If you want to be a successful trainer you must have faith in your abilities and be willing to believe people will pay a premium price [...]
Don’t Train More Clients, Charge More Money
Wednesday, April 21st, 2010This may seem sacrilegious in some professional quarters, and far too many personal trainers and strength coaches are loathe to talk about it publically, but all if you’re good at what you do you should charge top dollar – you should want to charge top dollar. And in the long run good personal trainers should [...]
Marketing Personal Training in a Recession
Wednesday, February 24th, 2010Personal training has become accessible to a wide-range of people, yet many people still consider the service to be a luxury. In the current recession personal trainers need to keep existing customers happy and attract new business.
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