Sales and Marketing
« Previous EntriesSelling is an Important Aspect of the Fitness Business
Wednesday, July 21st, 2010In an earlier post on PersonalTrainerCoach.com I mentioned that the first change I made as a result of attending GAIN 2010 was to change my working title to Fitness Development Coach and to refer to what we do at my facility as “fitness development,” and not personal training. I’ve also added that we are engaged [...]
Stick To Your “Pricing Guns” Even When Times Are Tough
Wednesday, June 2nd, 2010Your pricing structure is one of the single most important features of your business and has more of a direct effect on your bottom line than any other aspect. If you want to be a successful trainer you must have faith in your abilities and be willing to believe people will pay a premium price [...]
Don’t Train More Clients, Charge More Money
Wednesday, April 21st, 2010This may seem sacrilegious in some professional quarters, and far too many personal trainers and strength coaches are loathe to talk about it publically, but all if you’re good at what you do you should charge top dollar – you should want to charge top dollar. And in the long run good personal trainers should [...]
Marketing Personal Training in a Recession
Wednesday, February 24th, 2010Personal training has become accessible to a wide-range of people, yet many people still consider the service to be a luxury. In the current recession personal trainers need to keep existing customers happy and attract new business.
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