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"This book is a must read for anyone interested in improving their Personal Training Business. It sets the standard for training programs, time management, and methods to improve the bottom line."
Boyd Epley, National Strength and Conditioning Association (NSCA) Founder, Director of Coaching Performance & Hall of Fame Strength Coach

"In my 30 years of covering professional sports I have never come across a more knowledgeable and efficient personal trainer and strength coach than Sal Marinello. He's always at the top of his game."
Kevin Kernan, New York Post

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« Previous Entries

Marketing Personal Training in a Recession

Wednesday, February 24th, 2010

Personal training has become accessible to a wide-range of people, yet many people still consider the service to be a luxury. In the current recession personal trainers need to keep existing customers happy and attract new business.

Professional Journals: The Trainer’s Best Kept Secret

Wednesday, January 6th, 2010

Refer to, and rely on, professional journals on a regular basis and you will continually improve as a personal trainer and strength coach.

How to Choose the Right Clients

Wednesday, December 30th, 2009

Have you asked yourself, “What type of client should I be training?”

Reward Your Clients During the Holiday Season

Wednesday, December 9th, 2009

Forget about giving free sessions to strangers in an attempt to drum up new business. The holiday season is a great time to thank clients for a great year and solidify your mutually rewarding relationship. And nothing says, “Thanks,” and, “I care,” quite like complimentary personal training sessions.

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