Sales and Marketing

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Marketing Personal Training in a Recession

Wednesday, February 24th, 2010

Personal training has become accessible to a wide-range of people, yet many people still consider the service to be a luxury. In the current recession personal trainers need to keep existing customers happy and attract new business.

Professional Journals: The Trainer’s Best Kept Secret

Wednesday, January 6th, 2010

Refer to, and rely on, professional journals on a regular basis and you will continually improve as a personal trainer and strength coach.

How to Choose the Right Clients

Wednesday, December 30th, 2009

Have you asked yourself, “What type of client should I be training?”

Reward Your Clients During the Holiday Season

Wednesday, December 9th, 2009

Forget about giving free sessions to strangers in an attempt to drum up new business.  The holiday season is a great time to thank clients for a great year and solidify your mutually rewarding relationship.  And nothing says, “Thanks,” and, “I care,” quite like complimentary personal training sessions.

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Wed March 10, 2010


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