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	<title>Personal Trainer Coach &#187; Sales and Marketing</title>
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	<link>http://www.personaltrainercoach.com</link>
	<description>Make More Money - Attract Better Clients - Be More Profitable</description>
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		<title>How to Compete With Large Gym Franchises</title>
		<link>http://www.personaltrainercoach.com/compete-large-gym-franchises/</link>
		<comments>http://www.personaltrainercoach.com/compete-large-gym-franchises/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 23:08:52 +0000</pubDate>
		<dc:creator>Sal</dc:creator>
				<category><![CDATA[Personal Trainer Coaching]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Sales and Marketing]]></category>
		<category><![CDATA[Training Education]]></category>
		<category><![CDATA[Training Philosophy]]></category>
		<category><![CDATA[Workouts]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[personal trainer]]></category>
		<category><![CDATA[personal training]]></category>
		<category><![CDATA[personal training gym]]></category>

		<guid isPermaLink="false">http://www.personaltrainercoach.com/?p=451</guid>
		<description><![CDATA[Personal trainers looking to build a successful business can compete with large, &#8220;big box&#8221; gym franchises and can gain the upper hand in the battle for personal training clients.

Successful entrepreneurs aren&#8217;t afraid of competition and there isn&#8217;t a business more competitive than the gym business. &#8220;Big box&#8221; fitness facilities can make life miserable for local [...]]]></description>
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		<title>Attract People Who Want What You Offer</title>
		<link>http://www.personaltrainercoach.com/attract-people-offer/</link>
		<comments>http://www.personaltrainercoach.com/attract-people-offer/#comments</comments>
		<pubDate>Thu, 28 Oct 2010 02:39:38 +0000</pubDate>
		<dc:creator>Sal</dc:creator>
				<category><![CDATA[Personal Trainer Coaching]]></category>
		<category><![CDATA[Sales and Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://www.personaltrainercoach.com/?p=875</guid>
		<description><![CDATA[One of the most important business aspects of being a fitness development coach is identifying your target market; doing so will help to develop and grow your business.
When you Identify your target market you;
1) Will clarify your message
2) Will increase the chance of attracting people that want what you offer
3) Won&#8217;t waste time trying to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Waste Time With People Who Don&#8217;t Want What You Offer</title>
		<link>http://www.personaltrainercoach.com/waste-time-people-offer/</link>
		<comments>http://www.personaltrainercoach.com/waste-time-people-offer/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 00:51:57 +0000</pubDate>
		<dc:creator>Sal</dc:creator>
				<category><![CDATA[Personal Trainer Coaching]]></category>
		<category><![CDATA[Sales and Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[finding clients]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://www.personaltrainercoach.com/?p=872</guid>
		<description><![CDATA[There are five major benefits that come from determining your target market.
1) You will clarify your message
2) You will increase the chance of attracting people that want what you offer
3) You won&#8217;t waste time trying to sell people something they don&#8217;t want
4) You won&#8217;t make the mistake of targeting people regardless of their interests
5) You [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Target Your Market and Clarify Your Message</title>
		<link>http://www.personaltrainercoach.com/target-market-clarify-message/</link>
		<comments>http://www.personaltrainercoach.com/target-market-clarify-message/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 02:09:55 +0000</pubDate>
		<dc:creator>Sal</dc:creator>
				<category><![CDATA[Personal Trainer Coaching]]></category>
		<category><![CDATA[Sales and Marketing]]></category>
		<category><![CDATA[Training Philosophy]]></category>
		<category><![CDATA[attracting clients]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://www.personaltrainercoach.com/?p=856</guid>
		<description><![CDATA[One of my early posts on PersonalTrainerCoach.com focused on the importance of identifying your target market and how doing so will help your business.  Identifying your target market will;

Will clarify your message
Will increase the chance of attracting people that want what you offer
Won&#8217;t waste time trying to sell people something they don&#8217;t want
Won&#8217;t make [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Selling is an Important Aspect of the Fitness Business</title>
		<link>http://www.personaltrainercoach.com/selling-important-aspect-fitness-business/</link>
		<comments>http://www.personaltrainercoach.com/selling-important-aspect-fitness-business/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 01:26:41 +0000</pubDate>
		<dc:creator>Sal</dc:creator>
				<category><![CDATA[Personal Trainer Coaching]]></category>
		<category><![CDATA[Sales and Marketing]]></category>
		<category><![CDATA[athletic development coach]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[fitness development coach]]></category>
		<category><![CDATA[personal trainer]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[strength coach]]></category>

		<guid isPermaLink="false">http://www.personaltrainercoach.com/?p=818</guid>
		<description><![CDATA[In an earlier post on PersonalTrainerCoach.com I mentioned that the first change I made as a result of attending GAIN 2010 was to change my working title to Fitness Development Coach and to refer to what we do at my facility as “fitness development,” and not personal training.  I’ve also added that we are engaged [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stick To Your &#8220;Pricing Guns&#8221; Even When Times Are Tough</title>
		<link>http://www.personaltrainercoach.com/stick-to-your-pricing-guns-even-when-time-are-tough/</link>
		<comments>http://www.personaltrainercoach.com/stick-to-your-pricing-guns-even-when-time-are-tough/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 16:54:07 +0000</pubDate>
		<dc:creator>Sal</dc:creator>
				<category><![CDATA[Personal Trainer Coaching]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Sales and Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[personal trainer]]></category>
		<category><![CDATA[personal training]]></category>
		<category><![CDATA[pricing]]></category>

		<guid isPermaLink="false">http://www.personaltrainercoach.com/?p=144</guid>
		<description><![CDATA[Your pricing structure is one of the single most important features of your business and has more of a direct effect on your bottom line than any other aspect.  If you want to be a successful trainer you must have faith in your abilities and be willing to believe people will pay a premium price [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Train More Clients, Charge More Money</title>
		<link>http://www.personaltrainercoach.com/train-clients-charge-money/</link>
		<comments>http://www.personaltrainercoach.com/train-clients-charge-money/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 21:37:22 +0000</pubDate>
		<dc:creator>Sal</dc:creator>
				<category><![CDATA[Personal Trainer Coaching]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Sales and Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[personal trainer]]></category>
		<category><![CDATA[training fees]]></category>
		<category><![CDATA[training sessions]]></category>

		<guid isPermaLink="false">http://www.personaltrainercoach.com/?p=766</guid>
		<description><![CDATA[This may seem sacrilegious in some professional quarters, and far too many personal trainers and strength coaches are loathe to talk about it publically, but all if you&#8217;re good at what you do you should charge top dollar &#8211; you should want to charge top dollar. And in the long run good personal trainers should [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marketing Personal Training in a Recession</title>
		<link>http://www.personaltrainercoach.com/marketing-personal-training-recession/</link>
		<comments>http://www.personaltrainercoach.com/marketing-personal-training-recession/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 22:00:21 +0000</pubDate>
		<dc:creator>Sal</dc:creator>
				<category><![CDATA[Personal Trainer Coaching]]></category>
		<category><![CDATA[Sales and Marketing]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[personal trainer]]></category>
		<category><![CDATA[personal training]]></category>
		<category><![CDATA[recession]]></category>

		<guid isPermaLink="false">http://www.personaltrainercoach.com/?p=636</guid>
		<description><![CDATA[Personal training has become accessible to a wide-range of people, yet many people still consider the service to be a luxury. In the current recession personal trainers need to keep existing customers happy and attract new business. 

This item will deal with existing clients.
Given the current economic conditions, with regard to existing clients, you do [...]]]></description>
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		<slash:comments>0</slash:comments>
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