Sales and Marketing
« Previous Entries Next Entries »Professional Journals: The Trainer’s Best Kept Secret
Wednesday, January 6th, 2010Refer to, and rely on, professional journals on a regular basis and you will continually improve as a personal trainer and strength coach.
How to Choose the Right Clients
Wednesday, December 30th, 2009Have you asked yourself, “What type of client should I be training?”
Reward Your Clients During the Holiday Season
Wednesday, December 9th, 2009Forget about giving free sessions to strangers in an attempt to drum up new business. The holiday season is a great time to thank clients for a great year and solidify your mutually rewarding relationship. And nothing says, “Thanks,” and, “I care,” quite like complimentary personal training sessions.
Don’t be Afraid to Fire a Client
Wednesday, October 21st, 2009Do you have a client who is more trouble than they are worth? If you do, and hopefully you don’t have more than one or two of these problem clients, don’t be afraid to cut them loose.
Should I Give Complimentary Sessions?
Wednesday, October 7th, 2009Are complimentary sessions a valid method for generating new business or are they a loss-leader, cost of doing business experience that are more trouble than they are worth?
Should You Conduct In Home Sessions?
Wednesday, September 16th, 2009When you are setting up your personal training business you need to make a long term decision about whether you want to conduct in-home sessions or train people in a gym. In the early days of your business, even if you have your own facility, you will probably have an opportunity to take your act [...]
Attract Clients by Making Personal Connection
Wednesday, May 27th, 2009
You will not be a successful personal trainer unless you can forge a bond with your client, a process that starts when you meet a potential client. Recognizing and accepting this reality is the easy part, actually connecting with all of the different types of people you will meet over the course of a career [...]
Personal Trainers Need a Referral Program
Wednesday, May 20th, 2009
Personal trainers and strength coaches need to have a referral program if they want their business to be successful and grow.