Pricing

How to Compete With Large Gym Franchises

Wednesday, March 2nd, 2011

Personal trainers looking to build a successful business can compete with large, “big box” gym franchises and can gain the upper hand in the battle for personal training clients.

Stick To Your “Pricing Guns” Even When Times Are Tough

Wednesday, June 2nd, 2010

Your pricing structure is one of the single most important features of your business and has more of a direct effect on your bottom line than any other aspect.  If you want to be a successful trainer you must have faith in your abilities and be willing to believe people will pay a premium price [...]

Don’t Train More Clients, Charge More Money

Wednesday, April 21st, 2010

This may seem sacrilegious in some professional quarters, and far too many personal trainers and strength coaches are loathe to talk about it publically, but all if you’re good at what you do you should charge top dollar – you should want to charge top dollar. And in the long run good personal trainers should [...]