With Clients, Preach Calorie Awareness Not Calorie Restriction

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By Sal | February 17, 2010

Teach clients that counting calories in order to restrict caloric intake is a losing philosophy.  Don’t let your clients fall prey to the diet industry and make it clear that restricting calories is not an effective strategy to improve health, performance or fitness.

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Instruct clients to count calories as an exercise to gain an appreciation and awareness for how many calories are needed to fuel their body. Most clients, and active people, need to eat more, not less.  As fitness professionals we need to combat the constant onslaught of cookie-cutter, calorie-cutting programs that preach deprivation as the way to improve fitness.

Have clients calculate their Basal Metabolic Rate (BMR) and apply the appropriate factor for the level of activity to get a good idea for how many calories are needed in a day.  Here is the formula.

Apply these factors depending on activity level.

When you have clients complete this exercise they will realize how ridiculous and unrealistic it is to think that anyone can survive and be healthy on a diet that consists of 1300, or fewer, calories per day.  BMR indicates the amount of calories needed just to maintain a person’s physique without any additional energy expenditures.  Think, “couch potato.”  The factor allows us to get an idea for how many calories are needed to fuel daily activity.

Having clients tuned into the concept of their BMR is a great way to create awareness and appreciation for how many calories they need to consume in a day and is the best way to combat the nonsense of calorie restriction.

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Topics: Personal Trainer Coaching | No Comments »

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Fri July 30, 2010


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