Comments on: Should I Give Complimentary Sessions?

By: Barbara Saunders

Barbara Saunders — Sat, 06 Feb 2010 23:52:55 +0000

This was one of the best strategy I stumbled on during my years as a trainer:
“Personal trainers who work in a gym that uses complimentary sessions to reel in clients should concentrate on the hands-on approach rather than running prospect through machines. Putting prospects through a gauntlet of machines does nothing to illustrate how a using a personal trainer can be a unique and valuable experience.”

Prospective clients were mystified and impressed when I told them I was getting the workout I was designing from their body not from a cheat sheet!

By: Sal

Sal — Mon, 19 Oct 2009 19:58:12 +0000

There absolutely is an art to them. And IMHO, even when starting out you just can’t give free sessions out to any and every prospect who comes your way.

By: Noel Lyons

Noel Lyons — Mon, 19 Oct 2009 14:06:33 +0000

Personally I don’t give them because my #1 lead generator now is client referal, so people arrive ready to start.

So I hear you Sal, but if someone is starting out, there is a way of doing them that can lead to building their client base fast. That’s the key. There is an art to doing them!