Book Review: Anatomy of Strength Training
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By Sal | December 1, 2010
“Anatomy of Strength Training,” by Pat Manocchia is a must read for athletic and fitness development coaches and all fitness professionals.
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Topics: Personal Trainer Coaching, Product Review, Training Education, Training Philosophy, Training Style | 2 Comments »
Keep Your Clients Away from the hCG Diet
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By Sal | November 3, 2010
If you haven’t heard of the hCG Diet – also known as the 500-Calorie a Day Diet – read this so are prepared to dissuade any of your clients from embarking on this barbaric, inhuman and ridiculous diet. Read the rest of this entry »
Topics: Nutrition, Personal Trainer Coaching, Training Philosophy | No Comments »
Attract People Who Want What You Offer
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By Sal | October 27, 2010
One of the most important business aspects of being a fitness development coach is identifying your target market; doing so will help to develop and grow your business. Read the rest of this entry »
Topics: Personal Trainer Coaching, Sales and Marketing | No Comments »
Don’t Waste Time With People Who Don’t Want What You Offer
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By Sal | October 20, 2010
There are five major benefits that come from determining your target market.
1) You will clarify your message
2) You will increase the chance of attracting people that want what you offer
3) You won’t waste time trying to sell people something they don’t want
4) You won’t make the mistake of targeting people regardless of their interests
5) You won’t be engaged in the futile attempt to please everyone Read the rest of this entry »
Topics: Personal Trainer Coaching, Sales and Marketing | No Comments »
Indian Club-less Upper Body Flexibility Exercises
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By Sal | October 6, 2010
You should incorporate these basic Indian Club exercises as part of your clients’ warm-up routine. These simple exercises will improve the range of motion in the shoulders, wrists and elbows.
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Topics: Personal Trainer Coaching, Training Philosophy, Workouts | No Comments »
Target Your Market and Clarify Your Message
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By Sal | September 22, 2010
One of my early posts on PersonalTrainerCoach.com focused on the importance of identifying your target market and how doing so will help your business. Identifying your target market will;
- Will clarify your message
- Will increase the chance of attracting people that want what you offer
- Won’t waste time trying to sell people something they don’t want
- Won’t make the mistake of targeting people regardless of their interests
- Won’t be engaged in the futile attempt to please everyone Read the rest of this entry »
Topics: Personal Trainer Coaching, Sales and Marketing, Training Philosophy | No Comments »
Not Just Functional Training But Purposeful Training
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By Sal | September 15, 2010
Topics: Personal Trainer Coaching, Training Philosophy, Training Style | No Comments »
Take An End of the Summer Hiatus
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By Sal | August 25, 2010
So it’s about that time of year when I need to take a couple of weeks off from posting as I get totally wrapped up in the beginning of New Jersey’s high school football season and have to get back into the swing of things in my capacity of a college athletic development coach.
Topics: Personal Trainer Coaching | No Comments »